The Psychology Of Scent
The Psychology Of Scent – The sense of smell, or sense of smell, is one of the first sensory organisms to evolve. It helped us figure out what was dangerous or safe, delicious or poisonous—it even helped us sniff out potential mating partners. So it only makes sense that today our sense of smell is still intrinsically linked to the parts of our brain that store and process memory and emotion.
During the lockdown, the conversation around mental health opened up even more than it has in recent years. For the first time (and simultaneously), millions of people around the world experienced acute symptoms of depression and anxiety. Interestingly, as the ‘new normal’ of Covid-19 set in, and as industries around the world continued to struggle, fragrance sales actually saw a marked increase.
The Psychology Of Scent
After speaking with our customers throughout the pandemic, we noticed that many people … Read the rest