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Jenna Igneri is a fashion and beauty creative. She was previously fashion and beauty editor at NYLON, where she covered everything from the latest launches and trends to brands championing sustainability, inclusivity and diversity.
Top Mascara Brands For Lush Lashes
Maybe she was born… We don’t need to finish that sentence, the fact that Maybelline is an absolute icon. No drugstore beauty brand is more famous, and its affordable mascaras prove time and time again that premium lashes don’t have to come with a premium price tag. (In fact, the brand is the maker of the most classic mascara—you know, the pink and green tube—
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The most viral mascara of our time.) It’s no wonder the brand has built such a huge reputation and has become a popular choice among makeup enthusiasts and professional makeup artists.
And, their range of different formulas is as impressive as their effects, making it difficult to know which one is right for you. (Thankfully none of them will set you back more than fifteen bucks.) We turned to celebrity makeup artist Keita Moore to find out why we can trust Maybelline products and which formulas are the best. These are the top Maybelline mascaras that will make your lashes sing.
Maybelline’s iconic Great Lash Mascara first launched in 1971, and 50 years later, it’s still one of the most popular mascaras out there. In fact, the brand reportedly sells one tube every five seconds. We love this waterproof iteration of the classic formula that simultaneously thickens and conditions lashes. It has a lash-doubling effect for buildable, smudge-proof lashes that will last you all day.
Pros: Length, Size, Definition | Size: 0.4 fl. oz | Shades: 5 | Waterproof: Yes | Cruelty-free: No
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Moore considers this Maybelline mascara one of his all-time favorites. “The wand is incredible, and the formula is smooth and creamy which helps it apply well to the lashes,” he says. The brush is designed with ten layers of bristles that add length and volume for a full fan effect without any clumping. The formula, which features mineral pigments, coats and separates lashes without weighing them down. The result? too
Not sure which shade to choose? Consider “Midnight Black,” which is infused with rosehip oil to condition and condition lashes.
Benefits: Fans out lashes, volumizes | Size: 0.3 fl. oz | Shades: 4 | Waterproof: Yes | Cruelty-free: No
When it comes to this intensely curling mascara, it’s all about the brush. This version of Lash Sensational Mascara features an innovative curved fanning brush that shapes and stretches lashes for some serious wow factor. It’s designed to fit close to the lash line to get to the root of each lash, while the arc shape allows it to sweep upwards to create the perfect curve without reaching for the lash curler.
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Maybelline is known for its innovative brushes and this one does not disappoint. Lash Sensational Sky High Mascara’s exclusive Flex Tower Brush bends to lengthen each lash hair and add serious volume. Plus, the washable formula uses both bamboo extract and fibers to create a fuller effect without ever weighing down lashes.
When it comes to choosing the right mascara for your individual lash type, Moore suggests using a volumizing formula like this one if you have naturally long but thin lashes that need a little boost.
Pros: Length, Size, Definition | Size: 0.2 fl. oz | Shades: 2 | Waterproof: No | Cruelty-free: No
If you’re looking for some next-level length, look no further than Lash Stiletto Ultimate Length Mascara. This mascara does for your lashes what stilettos do for your legs thanks to its “grip and extend” brush that coats each lash from every angle with its flexible lash-stretching formula. Plus, the buildable formula includes vitamin B5 to help condition and smooth each lash — and we all know healthy lashes are key to a fuller look.
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Benefits: Increases Length, Increases Shine | Size: 0.2 fl. oz | Shades: 1 | Waterproof: No | Cruelty-free: No
Sometimes you want something with a little more lasting power, which is where waterproof mascara comes into play. “Since waterproof mascaras are made to last, they’re really great for tear-prone events or someone with watery eyes,” says Moore. His choice? Total Temptation Waterproof Mascara. This creamy, whipped formula is enriched with coconut extract for soft, fluffy lashes that won’t budge, no matter what situation you find yourself in.
Just remember, waterproof mascara can potentially damage lids if not removed carefully. “The only thing with waterproof mascara is that the removal process can be more damaging than traditional mascara,” says Moore. “Try soaking a cotton pad with the remover and placing it on the eye for about 30 seconds and gently lather the product, then wipe it off. Gently apply a Q-tip to your eye to remove any remaining residue.
If you love the look of false eyelashes but struggle to apply them, this mascara is for you. It really does it all, providing volume, length and lift with its thickening fiber-infused formula and dual curved brush that grabs lashes from the root. The result? Lashes that bring all the drama without being fake. Plus, the formula won’t clump, smear or flake, so you can achieve a killer lash look that lasts all day. Moore recommends this formula for anyone with thick but short lashes because it provides an ultra-lengthening effect.
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Pros: Length, Size, Definition | Size: 0.3 fl. oz | Shades: 4 | Waterproof: Yes | Cruelty-free: No
When it comes to achieving optimal length, look for mascaras that contain fibers like Illegal Length Fiber Extension Mascara. Its lash-stretching formula contains fiber extensions that seal lashes without breaking or flaking, delivering up to 4mm of measurable length. Once again, though, it’s all about the brush. The Fiber-Fix brush reaches each lash at six different angles for flawless fiber placement and a bold, dramatic look.
Whether you have short lashes or are looking to achieve precise definition in the lower lashes and innermost corners, this mini brush will capture every last lash. We love that the buildable formula comes in regular and waterproof options, but the main selling point is the control offered with this brush.
Whether you’re looking for a simple pop of color or the finishing touch to a colorful eye look, colored mascara is a fun way to enhance your natural lashes. The wax-free Snapscara formula allows for ultra-rich pigment payoff, and while it comes in basic black and brown shades, we love that its shade range includes three gorgeous gems: Deja Blue, Ultra Violet and Black Cherry. Unlike some colored mascaras that can be a little
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Many, these shades are vibrant but still relatively subtle. Plus, its non-clumping formula glides on smooth with buildable length and volume.
We love a dramatic eye look as much as the next person, but sometimes we’re missing something. That’s why we love Full ‘N Soft Mascara, which creates naturally thick, silky-soft lashes that aren’t over the top—just look healthy. The formula is enriched with nourishing vitamin E, plus it is quick-dissolving, which allows for easy removal and prevents damage to lashes.
“If you’re a drugstore mascara kind of person and you’ve been piqued, I say give Maybelline’s Full ‘N Soft Mascara a shot. With its amazing price, versatile wand, and dramatic, long-lasting finish, this is one of the best affordable options I’ve tried. is.” –
When you want something more understated, consider this sheer version of Maybelline’s cult-favorite mascara. This pigment-less mascara conditions lashes while providing a natural separation effect with a subtle lift. “When I’m doing an off-set makeup look but want to incorporate lash enhancements, I reach for this mascara,” says Moore. “This formula lengthens your natural lashes without any dark pigment.” The best part of all? It can also be used to set your brows!
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Need an extra boost? Whether you’re looking for extra drama or extra TLC, this lash primer delivers. The ceramide and vitamin B5-infused formula nourishes and conditions while adding some extra oomph to your usual lash look. The tinted formula acts as a scaffold when worn underneath Maybelline’s Lash Sensational Sky High Mascara but can be worn on its own for a more natural look.
Mascara, but every mascara aficionado knows that natural length, volume and curls require a little TLC. Created for those who love their falsies or those whose stressed lashes need a little extra love, this overnight conditioning mask is formulated with Pro-Kera Complex Fibers, Argan Oil and Shea Butter to strengthen and condition. After cleansing and removing makeup, apply mascara before bed to wake up with soft, healthy and revitalized lashes.
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